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Maximize Your Order Form
by Anne Nelson
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DIRECT SALES
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Your order form is more than a place to capture a quick sale; it’s where you record important information for continuing to service a client. Maximizing your order form increases your future sales, your future bookings, and recruit leads.

  • Highlight items that are on sale.
  • Point out any specials you have.
  • Write your email address and phone number on your order forms – make sure it is legible.
  • Ask your guests to write your name and consultant ID on their form so they remember who you are.
  • Get both home and cell phone number – ask how late you can call and what number she prefers to be reached at.
  • Make sure you have her email to send her your company newsletters, your specials, and product news – be sure she knows you will not share her information with anyone (and don’t ever include your customers in forwarded emails!).
  • Get customer’s birthday so you can send a gift certificate during her birthday month.
  • Get customer’s husband name and work number so you can call him for Christmas, Mother’s day, Valentines Day, and anniversary - husbands love help with shopping.
  • Get your customer’s anniversary date.
  • Note any items not purchased that she still wants, likes, or is thinking about.
Before giving the receipt to the customer do the following:

 

  • Write “NEXT” next to the 3 – 5 items she should purchase next time to maximize her investment in your product and get the most out of it.
  • Note which items she could earn free or at half price by hosting a show.
  • Write and circle “You Saved” and the dollar amount that she saved by taking advantage of any of your show specials – women always feel better about spending when they know they saved money doing it.
  • Point out your website address and let her know she can continue shopping on line with you.
  • Tell her where to store her receipt when she gets home so she can always find it quickly when she needs you.

 After your client leaves the order table:

  • Write down any important details about her on your copy of the receipt so when you make your customer service calls you remember who you are talking to.

  • Put a star on the receipt of every customer you know you want to call to offer the business opportunity.

© 2008 Anne Nelson, Joy Zone , LLC

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